Victoria Beckham held her Target collection launch party in the garden of Mohamed Hadid’s Bel Air residence.
Guests were welcomed to shop the limited-edition collection of apparel and accessories for women, girls, toddlers, and babies.
Some of the guest to appear at the launch included:
- Naomie Harris
- Camilla Belle
- Kate Mara
- Zoe Saldana – who was seen in Victoria Beckham’s for Target black pleated culotte pants and black twill tank top.
“I love the fact that she is a female designer, designing for women.” – Zoe Saldana
During the event, Beckham noted:
“Any woman can wear the collection, rock it, and feel beautiful.” The much-anticipated collection consists of 200-plus pieces in sizes ranging from XS to 3X, the majority of which are under $40. “I am very proud of it.”
She also went on to say:
“It is the first time I will be able to celebrate women and empower women all around America, no matter what their budget.”
The collection for target is meant to be is fun, feminine, and functional. This is also Beckham’s first attempt at designing children’s clothing which was inspired by her daughter, Harper.
“This collection is about celebrating my relationship with Harper and celebrating the fact that I am British.”
Jordana Brewster, Jessica Alba, as well as many other guests, flocked to the cashiers to snatch up as many items as they could.
“It is a summer collection. You don’t have to worry about layering pieces.” – Victoria Beckham
She also noted that her favorite pieces from the collection happen to be the calla lily shirt and pants.
“It is the fun part of my wardrobe, the girly side—a lot of fun conversational prints.”
The collection will be available at all Target stores, on Target.com, as well as internationally via VictoriaBeckham.com come April 9th, 2017.