Glossier Opens Up Concept Store In New York City

The brand that has basically created a cult following, Glossier, has just opened up a concept store in New York City, which is specifically dedicated to a new perfume they launched called: Glossier You.

The new fragrance is described as “the ultimate personal fragrance.”

The concept shop can be found on 123 Lafayette Street and not only features an infinity mirror room but also hidden, sliding panels where customers can try on the new Glossier scent.

In terms of decor, the space was inspired by founder Emily Weiss’s interest in theater and performance art, so you can expect to reds and magenta tones throughout.

The new fragrance will be available in-store to purchase on December 31, but if you don’t want to wait till then, click here to shop.

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