Getty Images made an announcement that they will ban all images that have been substantially Photoshopped in order to make models look thinner or larger.
You can expect to see the change to be written into the contract of any photographer contributing work to the Getty Images database as of October 1, 2017.
On September 15th, model and actress, Emily Ratajkowski, took it to Instagram to call out the French publication/magazine, Madame Figaro, for allegedly retouching her breasts and lips for its cover shoot.
“Everyone is uniquely beautiful in their own ways. We all have insecurities about the things that make us different from a typical ideal of beauty. I hope the fashion industry will finally learn to stop trying to stifle the things that make us unique and instead begin to celebrate individuality.”
In a statement released on its website, Getty acknowledges that:
“our perceptions of what is possible are often shaped by what we see: positive imagery can have direct impact on fighting stereotypes, creating tolerance, and empowering communities to feel represented in society.”
The agency does however clarify that “minor retouching” is acceptable, as the new policy only applies to body shape manipulation.
Here is what is considered “minor retouching”:
- skin blemishes
- hair color
- or “nose shape”
You can expect these changes to also apply to iStock as well, which is owned by Getty.
Note: The policy change coincides with a new French law that requires all magazine publishers to disclose whether their images have been retouched to change a model’s body.