Gucci just announced on Wednesday that they are going fur-free.
The fashion house plans to eliminate fur from all future collections, starting with the spring/summer 2018 collection.
And if you’re wondering what the brand plans to do with the remaining animal fur items, they will be announcing a charity auction for remaining goods. The proceeds will benefit the aforementioned charities.
Gucci is one of a few brands to ban fur in their clothing and accessories. Such brands include:
- Calvin Klein
- Ralph Lauren
- Tommy Hilfiger
Going forward, you can expect products, like Gucci’s fur-lined loafers, to be replaced with faux-fur, wool, and various other new fabrics.
The decision to ban fur came from President and CEO Marco Bizzarri in collaboration with Creative Director Alessandro Michele.
In a statement Bizzarri says:
“Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity, and empowerment, we want to create the necessary conditions for a progressive approach to sustainability.”
Gucci will also be contributing €1 million ($1,186,415) as a founding partner of UNICEF’s Girls’ Empowerment Initiative to help UNICEF reach more than 50k+ girls around the world through empowerment programs.
The announcement comes as part of Gucci’s new ten-year “Culture of Purpose” sustainability plan, which underlines Gucci’s dedication to creating a more socially responsible business.