Going Forward Gucci Will Stop Using Fur in All Collections

Gucci just announced on Wednesday that they are going fur-free.

The fashion house plans to eliminate fur from all future collections, starting with the spring/summer 2018 collection.

In addition to eliminating the use of fur, Gucci has also joined the Fur Free Alliance as part of a long-term partnership with The Humane Society and LAV.

And if you’re wondering what the brand plans to do with the remaining animal fur items, they will be announcing a charity auction for remaining goods. The proceeds will benefit the aforementioned charities.

Going Forward Gucci Will Stop Using Fur in All Collections

Gucci is one of a few brands to ban fur in their clothing and accessories. Such brands include:

  • Calvin Klein
  • Ralph Lauren
  • Tommy Hilfiger
  • Armani

Going forward, you can expect products, like Gucci’s fur-lined loafers, to be replaced with faux-fur, wool, and various other new fabrics.

The decision to ban fur came from President and CEO Marco Bizzarri in collaboration with Creative Director Alessandro Michele.

In a statement Bizzarri says:

“Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity, and empowerment, we want to create the necessary conditions for a progressive approach to sustainability.”

Going Forward Gucci Will Stop Using Fur in All Collections

Additional news:

Gucci will also be contributing €1 million ($1,186,415) as a founding partner of UNICEF’s Girls’ Empowerment Initiative to help UNICEF reach more than 50k+ girls around the world through empowerment programs.

The announcement comes as part of Gucci’s new ten-year “Culture of Purpose” sustainability plan, which underlines Gucci’s dedication to creating a more socially responsible business.

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Sabrina Hewitt

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I've always wanted to be the modern-day Carrie Bradshaw :) Fashion and beauty is something I'm obsessed with and my goal is deliver the latest trends within the industry, in a super conversational and digestible way.

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