If you haven’t heard about Kanye’s latest limitations on YeezySupply.com, you might be living under a rock.
Basically, what happened was, for anyone looking to purchase the latest Yeezy sneaker aka the Desert Rat 500, not only did you have to add a pair of shorts to your shopping cart, but you also had to buy a hoodie as well.
Take this as a low-key “fuck you” to those looking to resell YEEZY merch.
This also pushed the idea that YEEZY gear should be worn from head-to-toe.
With that, the last YEEZY drop was modeled by Kim Kardashian, who was styled by Carine Roitfeld and shot in faux-paparazzi style while running errands, because Kim Kardashian does her own errands, and going about her daily business in Los Angeles.
And for Kanye’s most recent marketing tactic? Try screenshots of Kim’s Instagram featuring YEEZY Season 6 were pasted on walls in Miami.
Why? You ask?
Because, Art Basel – a five-day international art fair where artists, designers and pseudo-relevant influencers, all gather together in one place – make for the perfect opportunity for Kanye to get his work in front of the right eyes,
But it doesn’t stop there.
In prior seasons, Kanye opted to unveil collections at Madison Square Garden, featuring a The Life of Pablo listening party, as well as, Roosevelt Island where models fainted from the heat.
But for this drop, Highsnobsociety says:
“Pulling out of fashion week and presenting YEEZY Season 6 on Kanye’s own terms, and to his schedule, is what many fashion brands would do if only they weren’t so ingrained in the rhythm of Spring/Summer-Fall/Winter.”
But is that really the case?
Is Kanye really doing things on his own terms? Or is he actually just in debt?
If you didn’t already know, putting on a fashion show doesn’t come cheap and we recently reported that West is currently being sued for unpaid wages.
So is he just cutting expenses like hiring professional models to model the Season 6 collection? And putting on a fashion show during fashion week?
Does he really need to be conventional?
Or does YEEZY, as a brand, actually understand that it’s best operated when it’s doing what Kanye (and Kim) do best?
“Manipulating the fuck out of the internet.”
You tell us. Comment below.