The American luxury brand made the announcement on Friday, via press release.
Michael Kors is making the commitment to do away with animal fur and replacing it with other alternatives and will apply across the entire company, which includes both the Michael Kors brand and Jimmy Choo.
We reported back in July, that Jimmy Choo was acquired for $1.2 billion.
In the release, Kors says:
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur.”
Kors also notes that the new techniques will be on display really soon:
“We will showcase these new techniques in our upcoming runway show in February.”
The announcement seems to be in response to the Kors’ June talk with journalist Alina Cho at New York City’s Metropolitan Museum of Art, which was interrupted by animal rights activists.
Women’s Wear Daily reported around 20 protestors, which stormed the stage and formed a circle around Kors and Cho, making “animal-like sounds” and shouted at the designer for the continued use fur in his designs.
And prior to that, back in February, a handful of PETA supporters protested outside the Michael Kors NYC SoHo store, with not only anti-fur signs but a costume which was meant to resemble Kors’s head on the Grim Reaper’s body.
At the time of the protest, a PETA spokesperson told WWD:
“Although PETA has contacted the Michael Kors company numerous times in recent years to let him know that minks, foxes, crocodiles, and other animals are electrocuted, bludgeoned, and skinned alive, he continues to use fur and exotic skins in his designs.”
Kors’s decision to go fur-free follows Gucci, Calvin Klein, Ralph Lauren, Tommy Hilfiger
Gucci made the decision to go fur- free in October and it was a collaborated decision from President and CEO Marco Bizzarri and Creative Director Alessandro Michele.
In a statement Bizzarri says:
“Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity, and empowerment, we want to create the necessary conditions for a progressive approach to sustainability.”