The Top 10 Hottest Brands Right Now

Balenciaga Steals Gucci’s Crown To Become The Hottest Brand In Fashion

Business of Fashion just released fashion’s hottest brands of Q3.

These findings were based on data analyzed by BoF in partnership with global fashion search platform, Lyst.

And after analyzing 4.5 million data points per hour from over 65 million annual consumers, five million products and 12,000 brands, results then showed that Balenciaga claimed the number 1 spot, pushing Gucci to number 2.

The Q3 Index also revealed that Virgil Abloh’s OFF-WHITE was able to jump 31 spots, allowing the brand to claim the number three spot.

Here’s the official list:

  1. Balenciaga
  2. Gucci
  4. Vetements
  5. Givenchy
  6. Valentino
  7. Saint Laurent
  8. Stone Island
  9. Moncler
  10. Raf Simons

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