Will Canadian Brands Benefit From The ‘Meghan Markle Effect’?

Will Canadian Brands Benefit From The ‘Meghan Markle Effect’_

Prince Harry and Meghan Markle’s wedding date has officially confirmed by the Kensington Palace.

After their announcement, the happy couple appeared in front of a crowd of eager journalists and photographers for a photo op.

Will Canadian Brands Benefit From The ‘Meghan Markle Effect’?

For the photo op, Markle opted for:

  • a fresh blowout
  • earrings by stalwart Canadian jeweler Birks
  • a jewel-toned dress
  • an elegant belted coat by Toronto-based Line
  • and chic heels

Note: Both Birks and Line the label are most likely brands the actress shopped during the seven years she lived in Toronto filming USA Network’s Suits.

While she may be paying homage to the Great White North, we will note that her dress and pumps were by Italian labels P.A.R.O.S.H. and Aquazzura, but you get the idea.

Markle was born in Los Angeles but has made it a habit to support designers from her adopted home.

To September’s Invictus Games in Toronto, Markle wore Aritzia, and Smythe while shopping in London on Black Friday, and don’t forget Soia & Kyo on the set of Suits.

If the media didn’t have their eyes on the royal couple enough already, the couple is really in for a media frenzy as they get closer to the May 2018 wedding.

And if Markle is anything like Middleton, while the heightened scrutiny is probably super annoying, this could be a great opportunity to bring some light to her favorite brands.

With that, will these designers be able to keep up with the demand with the “Meghan effect?”

If a royal is seen wearing a designer, that designer is more than likely to see a major boost in not only exposure but sales, and that, my friend, is called the “royal effect.”

For example, the label behind Middleton’s engagement dress, Issa London, sold out of the piece almost immediately after the photos were released and quickly saw its sales double, a phenomenon that came to be known as the “Kate effect.”

And that was soon followed by the “Prince George effect” and “Princess Charlotte effect.”

So will the “Meghan effect” be next?

We think so as the Line’s website reportedly crashed the morning of the announcement.

With that, you can probably expect the Canadian fashion industry to see a boom in sales and exposure if Meghan Markle continues to pay homage.

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Romana Hai

Founder, CEO & Editor-in-Chief

Romana Hai started blogging full-time in 2013 . Fashion Ambitions is more than a blog and more-or-less acts as a portfolio containing brands/collaborations and achievements. Although Romana was born and raised in New York, she currently resides in the Financial District of Boston, MA. Romana attended Penn State University and graduated in 2010 with two degrees: Economics from the Smeal College of Business and Telecommunications from the College of Communications. You can reach Romana at romana@fashionambitions.com.

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