Daily Links: April 25 2018

  1. Fake Followers, Fraud, Huge Budgets Still Dominate the Influencer Marketing Sphere: Your favorite brand’s social media follower count and engagement levels are probably not as impressive as they seem. But you already knew that. It was not even four months ago when the New York Times published a damning exposè that shed light on rate at which politicians, actors, entrepreneurs, and television personalities have taken to buying fake social media followers to boost the credibility of their online – and off-line – profiles. Unsurprisingly, faux followers are stilling running rampant in the social media followings of some of the world’s top consumer goods and services groups, and brands are still shelling out top dollar for influencer-related posts. Read more on TFL
  2. Fashion Business Students Hop to London City Island: London College of Fashion, part of the University of the Arts London, has mounted an installation in London that’s all about business. Held at Arebyte’s gallery space on London City Island, a man-made island near Canary Wharf on the eastern end of town, #FashionMeansBusiness showcases the work of Fashion Business School students, with displays that take in animation, films and interactive displays. Read more on WWD
  3. For Melania Trump, fashion diplomacy was defined by a hat: The day began with a hat. It ended with the hat, too. Not literally, but nostalgically. Over the course of 12 hours, no Cézanne at the National Gallery, no forest of cherry blossom branches, no Clinton or Bush china, no goat cheese gâteau, not even Chanel haute couture could compare to that magnificent halo of pure white light perched atop first lady Melania Trump’s perfectly groomed head. Nothing else mattered. There was nothing else. Read more on The Washington Post
  4. “The Fashion World’s Favorite Artist” Teams Up With Alice + Olivia By Stacey Bendet: Vanity Fair called Donald Robertson “the fashion world’s favorite artist,” and his depictions of Kanye West, Karl Lagerfeld, and Beyoncé have earned him over 200,000 followers under the handle @drawbertson. Robertson’s Instagram account, which features a number of his chic, funky and geometric illustrations, received so much buzz that the CFDA (Council of Fashion Designers of America) as “Instagrammer of the year.” Robertson honed his skills in the cosmetics and fashion industry, beginning in Toronto with MAC Cosmetics, and most recently in creative development at the Estee Lauder Companies. Robertson’s creative direction put him on the team that launched Marie Claire as well as on the one that redesigned Glamour. Read more on Forbes

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