Gucci took their latest campaign to the walls of New York and Milan, Italy.
In collaboration with the renowned Spanish artist Ignasi Monreal, the New York installation emphasizes Gucci’s new eyewear and can be found on New York’s Lafayette Street, between Prince and Spring.
The Milan piece (which can be found at Corso Garibaldi’s Largo la Foppa) brings light to a classic art piece influenced by Jan van Eyck’s popular 1434 painting The Arnolfini Portrait and Hieronymus Bosch’s The Garden of Earthly Delights.
Gucci partnered with Colossal Media, a leader in hand-painted outdoor advertising, to produce the NYC mural, while Europe’s Urban Vision took over the mural in Milan.
Both murals are expected to last for about two months and the initiative acts as part of the brand’s Spring/Summer 2018 campaign.