Kanye West may have just unveiled the latest YEEZY Season 6 campaign, but we have to really question:
Is it legal?
West was able to get some major hype around the campaign as he featured stars like:
- Paris Hilton
- Amina Blue
- Jordyn Woods
- and various other influencers
And the idea behind the campaign was to recreate Kim Kardashian’s paparazzi YEEZY lookbook.
So anyway, you may be wondering why we’re asking if this campaign is legal or not.
Well, according to The Fashion Law, this particular marketing tactic could be going against FTC laws.
And these laws require influencers to fully disclose when content is sponsored.
So, if you are paid to promote a product on Instagram or any other platform, it must be very clear to your audience, hence the use of the hashtag #ad on Instagram.
And if you’re wondering why this needs to be stated, it’s to make sure that there is total clarity and to prevent the campaign from being considered deceptive.
With that, it’s pretty unclear whether any of the YEEZY Season 6 models were paid to be part of the campaign, as each campaign posted went without any indication that it was sponsored.
And Julie Zerbo is the founder and editor-in-chief of The Fashion Law says:
“Regardless of whether Instagram users can identify the commercial nature of the Yeezy posts, what is clear in the case at hand is that there is a ‘material connection’ at play between the YEEZY brand and the many individuals enlisted to appear in the campaign.”
Zerbo also notes:
“And that connection is one that consumers would almost certainly not view as an ad campaign.”