Vintage Retailers Reap The Benefits Of The Logo Craze

Vintage Retailers Reap The Benefits Of The Logo Craze

The styles and trends that you thought would never come back, are officially back. Everything that is old, is actually new again.

Everything from Gucci fanny packs to Juicy Couture tracksuits to Balenciaga ugly dad sneakers, are all the fashion hype at the moment and have been for quite awhile.

And while these trends are not only nostalgic, they’re a lot more affordable than you think.


Many of these coveted items can actually be scored via secondhand shops.

And because of this trend, secondhand shops are killing it in sales. Fashionista notes that Ebay sold 57,000 fanny packs just last year.


And it doesn’t stop there.

Let’s talk logo hype.

Well, this trend has made Gucci logo tees (both real and bootleg), monogram handbags, old-school Dior logo pieces and Louis Vuitton x Supreme monogram items, all the rage.

For 2017, it almost seemed like a requirement for every luxury or sportswear brand to incorporate overt name branding into their collections.

Take Balenciaga for example.

With this trend, they were named the hottest brand by Business of Fashion in Q3.

Balenciaga Steals Gucci’s Crown To Become The Hottest Brand In Fashion
Source: Oracle Fox

With that, the popularity of logos have created a major demand for logo filled items in vintage and secondhand markets.

For example, The RealReal, a designer resale site, saw a 60 percent growth last year in sales on luxury women’s items that incorporated “vintage logos” including:

  • Gucci
  • Chanel
  • Balenciaga
  • Dior
  • Louis Vuitton

The RealReal also reveals that Gucci saw the most success with their logo-filled apparel, allowing sales to grow 111 percent over the last year.

Designer vintage boutique What Goes Around Comes Around, also notes an increase in demand for both bags and ready-to-wear items, featuring logos and monograms.

What Goes Around Comes Around, Co-founder, Seth Weisser says:

“Louis Vuitton items are highly sought-after.”

And goes onto say:

“Gucci’s resurgence, under the creative direction of Alessandro Michele, has resulted in their monogram pieces becoming hugely popular.”

Weisser also mentions the increase in demand for Fendi’s Zucca print in both bags and apparel.

Vestiaire, a international luxury resale e-commerce site, has made a serious attempt in beefing up its vintage selection over the past year. And with that attempt, the e-commerce site has seen an intense desire for logo filled items.

Head of Vintage at Vestiaire, Marie Blanchet, notes ghat Gucci and Dior are at the forefront when it comes to vintage logos accessories:

“Gucci started with Alessandro Michele arriving, obviously, but this year has been a special year because if you look at the spring/summer [2018] collection of Gucci, the bags are complete exact re-editions of vintage ones. Some people can’t even distinguish whether it’s vintage or Michele.”

Blanchet feels that going vintage has added value:

“You’re buying yourself the original and on top of it there’s an economy attraction because it’s cheaper.”

Vintage Retailers Reap The Benefits Of The Logo Craze

So it’s a win win! Right?

And with that said, it’s pretty clear why vintage markets have experienced uptick in sales.

But Weisser points out, it’s not just designers you can thank for the vintage trend, it’s also celebs and influencers.

Weisser says:

“Brands like ​Gucci and Dior have ​also ​brought ​monograms back into their current lines​, and man​y style icons have helped elevate the trend and push its popularity.”

He even notes:

“T​he​ Jenner sisters were ahead of this, as well as a lot of our music industry clients.‌”

So what do you think of the logo craze? Are you into it?

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