The hottest of trends at the moment: ethical fashion.
With that, a growing number of luxury fashion houses have made a commitment to opt for more ethical fashion practices.
On Friday Maison Margiela shared that after designer John Galliano’s meeting with PETA, the fashion house has decided to go fur-free.
Maison Margiela now joins the ranks of brands like:
- Calvin Klein
- Stella McCartney
- Vivienne Westwood
- and Tommy Hilfiger
who have eliminated fur from their collections.
This new wave of major brands championing sustainable fashion marks a great leap forward for fashion,
This movement sparked as consumers are shopping more consciously and fur-free.
Here is a list of luxury designers who have joined the movement:
Calvin Klein opted to become fur-free in 1994.
In December 2017, Michael Kors made the announcement via press release that the brand would ban all use of fur and pledged to be completely fur-free by the end of 2018.
As Michael Kors announced their new commitment, this applied to Jimmy Choo as well, which was acquired by Michael Kors in a $1.2 billion deal in July 2017.
In an interview on with The Economist’s 1843magazine, the designer announced that she will no longer include fur in any of her future designs for Versace.
“Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”
PETA encouraged cult brand The Kooples to adopt a more cruelty-free approach so The Kooples dropped fur from their future collections, beginning with the fall 2017 range and created a clutch in honour of their new policy.
A year after having a talk with The Humane Society of the United States, Hugo Boss vowed to stop using fur by its fall 2016 collection.
Donna Karan/ DKNY
In a statement, Donna Karan announced their commitment to promoting a cruelty-free brand in early March and the policy will go into full effect by 2019.
After a meeting with PETA, Maison Margiela’s creative director John Galliano decided to go fur-free.
In October 2017, Gucci made the same commitment to stop using fur material in their collections, starting with the spring/summer 2018 collection.
In a statement, Gucci’s president and chief executive officer, Marco Bizzarri said:
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”
Bizzarri also notes:
“With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
Since the birth of the brand in 2001, Stella McCartney has always created a leather-free, fur-free clothing brand.
While Hilfiger was known to use fur mostly on the collars and cuffs of his pieces, after a conversation with PETA in 2007, Hilfiger announced that all use of fur would end immediately.
Yoox Net-a-Porter announced their ban on fur in June 2017, which would go across Mr. Porter, The Outnet, Net-a-Porter.
Not only did Ralph Lauren pledge to eliminate fur altogether, the brand also announced that it would donate 1,200 clothing pieces with fur to international relief initiatives.
Vivienne Westwood joined the club in 2007 after a chat with PETA.
After teaming up with the Humane Society of the United States, Giorgio Armani and the seven other labels under the Armani Group would no longer produce clothing pieces with fur beginning with the Fall 2016 collection.
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