ASOS, the fashion retailer has made an update to its animal welfare policy.
The new update now mentions that by the end of January 2019 the company will no longer stock products using:
With that, Peta, the animal rights group said they applaud “ASOS for leading the charge for compassion in fashion”.
Prior to this new addition to their animal welfare policy, the retailer banned:
- rabbit hair
- and any product that uses materials from vulnerable animals
So, what is mohair?
Mohair is a fiber that has been used in clothing such as sweaters, hats and other fluffy accessories you may find and comes from angora goats.
And cashmere is hair that is taken from the undercoat of a cashmere goat while silk is a fiber that silkworms weave to make cocoons.
Down feathers are also the feathers that typically lay close to a bird’s skin.
With that in mind, ASOS no longer stocks products containing:
- shell (including mother-of-pearl)
In regards to mohair, cashmere, down and silk, Peta claims that those industries are known to “exploit countless goats, geese, ducks, and silkworms, causing these sentient beings unnecessary pain and suffering”.
Brands including Topshop, Gap, Zara, Boohoo, and Primark have all pledged to stop using mohair.
These moves come as it’s been suggested that brands are responding to consumer demands for clothing to be more ethical.