Britney Spears just appeared Kenzo’s latest campaign but is also making moves to launching her own line of branded merchandise.
Spears is partnering with Epic Rights to create a lifestyle program which will feature:
- fashion apparel
- hair care
- exercise gear
- and electronics
The anticipated retail launch is set for spring 2019.
In a statement, Spears says:
“I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection.”
And her manager, Larry Rudolph notes:
“We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe.”
Rudolph also adds:
“Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible.”
Spears hopes to eventually bring her brand presence in the marketplace to a global level via her collaboration with Epic Rights.
Epic Rights, which is a global brand management and licensing company, plans to also manager her e-commerce initiatives, which include Amazon.
The chief executive officer of Epic Rights, Dell Furano, says:
“Britney continues to be one of the biggest pop stars in the world with numerous multiplatinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled.”