Champion Sues Streetwear Brand For “Parasitic” Business Model

Champion Sues Streetwear Brand For “Parasitic” Business Model

Hanesbrands, the parent company of Champion, has filed a lawsuit against Maxima Apparel Corp due to a “deliberate effort to trade on [Champion’s] fame and goodwill and to damage the valuable trademark rights.”

And according to The Fashion LawMaxima Apparel Corp owns a brand called Hudson Outerwear, which has made strong attempts to mimic Champion’s iconic and trademark-protected “C” logo.

To further explain, Hanes is accusing Hudson Outwear for marketing and selling garments that uses Champion’s design and font, but with the words:

  • “Gangster”
  • “Chapo”
  • and “Stacks.”

Champion Sues Streetwear Brand For “Parasitic” Business Model

With that, Hudson Outwear is responsible for a “parasitic business model that trades off of the goodwill and prestige of famous brands, like the Champion brand, by distributing and selling apparel that blatantly infringes the trademarks that symbolize those brands to consumers.”

And the Hudson e-commerce website also reveals strong plays on other brands, which include:

  • Louis Vuitton
  • Burberry
  • Versace
  • Cartier,
  • Goyard
  • Prada
  • Hermes
  • Balenciaga
  • Supreme
  • Thrasher
  • BAPE
  • Supreme x The North Face
  • Supreme x Vanson Leathers
  • Fear Of God
  • Kenzo

While the amount is unspecified, Hanesbrand is seeking a specific dollar amount for monetary damages from Maxima Apparel in connection with the allegedly infringing garments.

In addition to that, Hanes is seeking injunctive relief.

And if granted by the court, Maxima Apparel will be required to immediately and permanently cease all sales and promotion of any goods using Champion’s trademarks.

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