Gwyneth Paltrow’s Company Goop Is Now Valued At $250 Million

Goop, a content and commerce-focused website, created by Gwyneth Paltrow, is starting to get the attention of big-time VC’s.

The website was able to obtain $50 million in a Series C funding from:

  • NEA
  • Lightspeed Venture Partners
  • Felix Capital

With the new sum from this series, this brings Goop’s total investment to $82 million.

In addition to that, Goop has received a $250 million valuation.

While the company does not reveal financial specifics, Fortune does report that over the past two years, the company has tripled its revenue and is on track to more than double revenue this year.

Goop also plans to use the new capital to focus on international efforts.

Currently, Paltrow acts as CEO as well as creative director and recently brought on Danielle Pergament, a former executive editor of Condé Nast’s beauty title, Allure.

Pergament was appointed editor-in-chief and became effective on February 21.

Paltrow also brought on InStyle’s style director Ali Pew, who acts as Goop’s fashion director and Anne Keane, Lucky magazine’s former fashion director and Goop contributor, but now acts as Goop’s new fashion strategy director.

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