Gwyneth Paltrow’s Company Goop Is Now Valued At $250 Million

Goop, a content and commerce-focused website, created by Gwyneth Paltrow, is starting to get the attention of big-time VC’s.

The website was able to obtain $50 million in a Series C funding from:

  • NEA
  • Lightspeed Venture Partners
  • Felix Capital

With the new sum from this series, this brings Goop’s total investment to $82 million.

In addition to that, Goop has received a $250 million valuation.

While the company does not reveal financial specifics, Fortune does report that over the past two years, the company has tripled its revenue and is on track to more than double revenue this year.

Goop also plans to use the new capital to focus on international efforts.

Currently, Paltrow acts as CEO as well as creative director and recently brought on Danielle Pergament, a former executive editor of Condé Nast’s beauty title, Allure.

Pergament was appointed editor-in-chief and became effective on February 21.

Paltrow also brought on InStyle’s style director Ali Pew, who acts as Goop’s fashion director and Anne Keane, Lucky magazine’s former fashion director and Goop contributor, but now acts as Goop’s new fashion strategy director.



Romana Hai

Founder, CEO & Editor-in-Chief

Romana Hai started blogging full-time in 2013 . Fashion Ambitions is more than a blog and more-or-less acts as a portfolio containing brands/collaborations and achievements. Although Romana was born and raised in New York, she currently resides in the Financial District of Boston, MA. Romana attended Penn State University and graduated in 2010 with two degrees: Economics from the Smeal College of Business and Telecommunications from the College of Communications. You can reach Romana at

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