The Balenciaga’s Fall/Winter 2018 collection featured extreme layered looks, sneakers and a new partnership with the World Food Programme.
With the announcement, the fashion house promoted a phone number: +33156528799
The number was featured on both a button-down shirt, that was modeled on the runway, as well as a spray-painted mountain backdrop.
And for those curious about the Balenciaga hotline, once dialed in, the caller can expect to answer 20 questions, in which the answers are kept “strictly confidential.”
To answer the questions, the caller can simply press the dials found on a phone.
Here’s the full transcript:
Hi and welcome to the new Balenciaga hotline. We would like to ask you a few questions.
Q1 – What is your gender?
- Other form of gender identity
Q2 – Which of the following cities do you like the most?
Q3 – What is your shoe size?
- Between 34 and 37
- Between 38 and 40
- Between 41 and 43
- Between 44 and 47
Q4 – Please choose a color.
Q5 – What is your body height?
- Between 150 and 160cm
- Between 160 and 170 cm
- Between 170 and 180 cm
- Between 180 and 190 cm
- Between 190 and 200cm
- More than 200 cm
Q6 – What is your favorite season?
Q7- What is your favorite destination for vacations?
Q8 – Do you wear prescription glasses?
Q9 – What is your favorite taste?
Q10 – What is your favorite type of music?
Q11 – What is your favorite type of transportation?
- By foot
- By train
- By airplane
Q12 – Please choose a hair color that matches you the best.
Q13 – Do you have a pet?
Q14 – What is your favorite shape?
Q15 – What is your primary language?
- Other language
Q16 – Do you have any siblings?
Q17 – What is your age?
- Under 20
- Between 20 and 29
- Between 30 and 39
- Between 40 and 49
- Over 50
Q18 – What is your current marital status?
- In a relationship
Q19 – What is your highest level of education?
- High school
- Doctorate / PhD
Q20 – What is your professional or employment status?
- Out of work
Thank you for taking the time to answer our questions. All data will be erased now. The new Balenciaga hotline wishes you a great day.
I've always wanted to be the modern-day Carrie Bradshaw :) Fashion and beauty is something I'm obsessed with and my goal is deliver the latest trends within the industry, in a super conversational and digestible way.