The style and clothes one chooses can not only reflect and affect one’s mood but it can also affect health and overall confidence.
But today, we’re speaking to overall confidence.
Scientists call this phenomenon “enclothed cognition”.
Adam Hajo and Adam D. Galinsky, both professors at the Kellogg School of Management at Northwestern University, conducted a study with Journal of Experimental Social Psychology, and suggest that enclothed cognition “involves the co-occurrence of two independent factors — the symbolic meaning of the clothes and the physical experience of wearing them.”
With that, an outfit can be more powerful than one may think as a truly powerful outfit may hold the ability to alter how one approaches and interacts with the world.
Just ask these powerful women who not only spearheaded the conversation on sexual assault but has also championed women’s rights and fought for overall equality:
Nancy Pelosi, Minority Leader of the U.S. House of Representatives
“This month, I was honored to donate my suit and gavel from the day I shattered the marble ceiling by becoming the first woman Speaker of the House to the Smithsonian Institution. That day, I said to our daughters and granddaughters, ‘We made history. Now, let’s make progress.’ We need more women to know their power and show their confidence—whatever way that is for them—because nothing is more wholesome to our democracy than the increased leadership and participation of women.”
Cecile Richards, President of Planned Parenthood
“Whenever I have a day that I need to take on a big challenge, I wear a gold pin of my mother’s—former Texas Governor Ann Richards—that happens to look a whole lot like a sheriff’s badge. It’s a beautiful piece designed by her favorite jeweler, Brian Mikeska, in Austin. It makes me feel like I can take anything on. And if I need more juice? I add her brilliant blue Hermès scarf. Wearing those two, along with one of my blue suits (like the one I wore to testify before Congress), I feel unstoppable.”
Tarana Burke, Founder of #MeToo
“I feel strong and ready to conquer the world in all black and a pair of boots. It’s completely utilitarian—it doesn’t require a lot of mixing and matching and can be pulled together quickly. When I dress up, I tend to go big with the colors and accessories, but in my day-to-day life, I have so much work to do that I just need to be able to get right to it and not have to think about what message my clothes might be giving off. The black makes me feel strong and the heels give me a little boost of confidence…then I’m off!”