Burberry just welcomed Riccardo Tisci as the new Chief Creative Officer.
Tisci was brought on to replace Christopher Bailey, who worked with Burberry for 17 years and used the Spring/Summer 2018 collection, this February, as his final contribution.
For 12 years, Tisci acted as the creative director at Givenchy.
Tisci was noted for introducing a sportswear aesthetic into the world of high fashion as well as turning the Givenchy into one of LVMH’s most profitable companies.
At Burberry, Tisci will be accountable for both the men’s and women’s wear collections as well as accessories.
The brand is looking to create a turnaround in sales after several years of dormant sales.
Tisci is set to start his new role on March 12 and will be based at the Burberry headquarters in London.
In a statement, Marco Gobbetti, Burberry’s chief executive says:
“I am delighted that Riccardo is joining Burberry. He is one of the most talented designers of our time.”
Gobbetti also notes:
“His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.”