Global fashion search platform Lyst, in partnership with The Business of Fashion, released their quarterly report: The Lyst Index, which ranks fashion’s hottest brands, and biggest products.

Within The Lyst Index, BoF was able to analyze the data to not only find out the top 10 hottest brands but they were also able to find out the top 10 trendiest pre-owned products.

Here are the top 10 pre-owned products:

  1. Louis Vuitton Neverfull bag
  2. Chanel Grand Shopping bag
  3. Chanel belt
  4. Hermes Birkin 40
  5. Hermes Kelly Danse bag
  6. Louis Vuitton Artsy bag
  7. Chanel wool coat
  8. Balmain jacket
  9. Givenchy leather trainers
  10. Miu Miu flats

For more information about the Q1 2018 Lyst Index, click here. 

Note: BoF partnered with Lyst, the global fashion search platform, to analyze the behavior of over 70 million annual consumers, shopping across the world’s largest inventory of luxury and contemporary fashion.

The rankings were formulated using Google and Lyst search data, engagement statistics, conversion rates and sales.

Due to exclusive vertical distribution models, the Lyst Index does not include: Chanel, Christian Dior, Hermès, Louis Vuitton and Céline, with the exception of pre-owned items available on the search platform.



Romana Hai

Founder, CEO & Editor-in-Chief

Romana Hai started blogging full-time in 2013 . Fashion Ambitions is more than a blog and more-or-less acts as a portfolio containing brands/collaborations and achievements. Although Romana was born and raised in New York, she currently resides in the Financial District of Boston, MA. Romana attended Penn State University and graduated in 2010 with two degrees: Economics from the Smeal College of Business and Telecommunications from the College of Communications. You can reach Romana at

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