The World's 10 Hottest Brands, According To The Q2 2018 Lyst Index

The latest Lyst Index reveals that Gucci is now on top, claiming the number one spot, pushing Balenciaga down to number three slot.

Gucci accessories still remain to be the most wanted fashion items worldwide, with the Gucci GG belt becoming a fashion staple to both men and women.

The World's 10 Hottest Brands, According To The Q2 2018 Lyst Index

Off-White still holds the number two spot thanks to a series of high profile collaborations as well as Virgil Abloh’s Louis Vuitton menswear debut – allowing the Off-White brand to remain in the media spotlight.

Balenciaga’s attempt at the Croc has created a lot of controversies and has become the subject of worldwide media attention. Balenciaga’s spin on the Croc was in response to the fast fashion hype and has continued to sell out even in its second release.

Both Versace and Fendi have benefited from the logo hype and has brought both luxury brands a new audience consisting of millennial.

With that, Fendi tapped into the logo frenzy and reinvented its FF ‘Zucca’ monogram and looked to Kim Kardashian And North West for the Fendi’s #MeandMyPeekaboo Campaign.

For more details on the Q2 Lyst Index, click here.

Hottest brands of Q2 2018 (April to June)

  1. Gucci (previously 2)
  2. Off-White (4)
  3. Balenciaga (1)
  4. Givenchy (6)
  5. Dolce & Gabbana (8)
  6. Vetements (3)
  7. Versace (21)
  8. Fendi (17)
  9. Nike (20)
  10. Prada (11)

Hottest products of Q2 2018

  1. Gucci GG logo belt
  2. Fila Disruptor sneakers
  3. Gucci logo-print swimsuit
  4. Prada nylon and leather belt bag
  5. Jacquemus Saudade dress
  6. Off-White ℅ Virgil Abloh industrial belt
  7. Chanel canvas cap-toe espadrille flats (pre-owned)
  8. Céline Edge sunglasses
  9. Goat Whitney dress
  10. Balenciaga platform Crocs


The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform Lyst analyses the online shopping behavior of more than 5 million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online.

The formula behind the Index takes into account global Google and Lyst search data, engagement statistics, conversion rates and sales worldwide over a 3 month period.



Romana Hai

Founder, CEO & Editor-in-Chief

Romana Hai started blogging full-time in 2013 . Fashion Ambitions is more than a blog and more-or-less acts as a portfolio containing brands/collaborations and achievements. Although Romana was born and raised in New York, she currently resides in the Financial District of Boston, MA. Romana attended Penn State University and graduated in 2010 with two degrees: Economics from the Smeal College of Business and Telecommunications from the College of Communications. You can reach Romana at

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