Last week, 17 people were killed in a mass shooting at Marjory Stoneman Douglas High School in Florida.
This led to a major uproar and debate over gun control in the United States, leading both survivors and students across the country to campaign for legislative reform.
With that, both groups also have intentions of marching in Washington, D.C. and other American cities on March 24, 2018.
And while it’s very rare for large companies to make any kind of political stance, Gucci has decided to join the anti-gun movement.
Gucci made a donation of $500,000 to March For Our Lives – the organization planning next month’s demonstration.
A team will also be in attendance at the march, to represent the company.
Gucci has decided to not remain neutral due to the fact that the mega-brand has had first-hand experience with the tragic impact of mass shootings.
In June 2016, a gunman killed 49 people at an Orlando, Florida nightclub. A Gucci employee was one of the 49, while another was critically injured.
In a statement, Gucci says:
“We stand with March For Our Lives and the fearless students across the country who demand that their lives and safety become a priority.”
“We have all been directly or indirectly impacted by these senseless tragedies, and Gucci is proud to join this movement with a donation of US$500,000.”
Gucci creative director Alessandro Michele also says in the same statement:
“I am truly moved by the courage of these students. My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come.”
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