Daily Links: March 15, 2019

  1. Fashion Brands Are Making Stylish Clothes for Dogs, and Millennials Are Spending Plenty of Money on Them – While shopping for my dog, which I adopted a little over a year ago, at a nearby (now-closed) Petsmart, I was overwhelmed by the amount of kitschy clothing that was available. The offerings ranged from cheesy (So. Many. Puns.) to adorable (“Star Wars”-themed!) and everything was still extremely stuck in strange gender binary stereotypes (pink “I Don’t Give a Frap” shirts for her; blue “Drinking Buddy” tees for him). It became clear that if there’s an industry that still needed disruption, fashion for your four-legged pet was it, and a recent surge of brands, from luxury to more accessible price points, are doing just that by offering stylish apparel for dogs. Read more on Fashionista
  2. ‘I looked like a clown’: the truth about shopping on Instagram – The clothes that had been chasing me around my feed for months looked good in the adverts. Would they stand the test of being worn in real life? Read more on The Guardian
  3. When Facebook Goes Down, An Economy Goes With It – Jason Wong picked the wrong day to restock his false eyelash line. Yesterday, in the midst of a nearly day-long Instagram and Facebook outage, Wong and his company, Wonghaus Ventures, planned to run a Facebook and Instagram ad campaign to promote the restock, and to have influencers post sponsored content about it. The posts went up, but few people saw them. Wong estimates the outage cost his company around $10,000 in revenue. Read more on The Verge
  4. How Streetwear Became a Uniform for Progressive Youth Culture Around the World – Streetwear was born out of the hyper-specific locations and hobbies of American bi-coastal youthcultures, practical-but-cool clothes for skaters and surfers in Cali and NYC in the 70s and 80s. It evolved as a DIY reaction to the ideals of the luxury fashion industry and its seasonal schedules, eschewing boring professionalism and prohibitively expensive high quality fabrications in favour of rawness, attitude, creativity, and community. There will always be an argument about what exactly streetwear is, or was, or how it has changed and sold out and lost its soul, but more than anything it was a template, a blank tee ready to be screenprinted. It’s for those same reasons that, in the last 30 years, it’s become a ubiquitous fashion statement for a generation of consumers who are now as likely to be found wandering the endless malls of Seoul and Hong Kong as they are across the endless beaches and skateparks of the USA. Read more on The Homegrown Issue

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