Daily Links: March 26, 2019

Instagram influencers constantly need new clothing. This startup wants to rent it to them
  1. The (Big) Business of Off-Price and Luxury Outlet Stores – Hoping to get your hands on end-of-the-season discounted runway looks at one of Prada’s gleaming flagship outposts? Think again. The Milan-based fashion brand announced earlier this month that it is banishing marked-down items from the confines of its carefully-curated stores beginning immediately, in an effort to boost its image and its margins. As for what will happen to the pricey feathered frocks, statement-making, oft-embellished outwear, and logo-emblazoned handbags that do not sell at full price during the appropriate season? Off to the brand’s outlet stores they go. Read more on TFL
  2. Instagram influencers constantly need new clothing. This startup wants to rent it to them – Before Rent the Runway launched in 2009, the idea of sharing clothing with a bunch of strangers may have seemed off-putting and possibly unsanitary. But in the 10 years since its founding, a crop of copycat startups have popped up, usually going after a market that highbrow Rent the Runway has yet to corner. Le Tote and Stitch Fix, for example, each send customers personalized boxes from slightly less upscale brands. Tulerie, a slightly newer service, lets customers rent individual items but is aimed at those who find Rent the Runway’s options a little too “mass-market.” Even Amazon has gotten into the clothing rental game. Read more on Vox
  3. You’ve Been Sleeping on Hot Rollers and It’s Time to Change That – I used to think hot rollers were a vintage (read: outdated) styling tool. Something my grandmother used. With a seemingly infinite array of wands, irons, and other high-tech hair innovations, what could rollers give me that my existing arsenal didn’t? The answer, it turns out, is instant volume—a lot of it—and ultimate convenience. Read more on Elle
  4. Glossier Hires Elle.com’s Leah Chernikoff as Head of Content – Glossier, the burgeoning direct-to-consumer beauty brand founded by Emily Weiss in 2014, is certainly in growth mode. Last week it achieved unicorn status when it closed a $100 million Series D investment round and brought its valuation to $1.2 billion; earlier in the month it introduced a spinoff sister brand, Glossier Play. And on Tuesday, the company announced it had brought on Leah Chernikoff of Elle.com (and former Fashionista editorial director!) as its first Head of Content, overseeing editorial strategy for Glossier. A spokesperson from the company confirmed to Fashionista that she will officially join the team in late April. Read more on Fashionista

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