Daily Links: March 28, 2019

Super-Influencer Chiara Ferragni Lands Win in "Chiara" Trademark Case
  1. Instead of hiding rips and tears, the visible mending movement turns them into art – When Jessica Marquez’s boyfriend ripped his favorite jean jacket, he asked if she could fix it. Marquez, a “visible mending” maker, teacher, and author, began researching hand-embroidery techniques she could use to fix the rip. She came upon sashiko, a Japanese mending technique involving a running stitch and geometric patterns. As she practiced, she realized that she wanted to start using the same technique on her own clothes. A favorite pair of jeans now has four mends, each rip patched up with darker denim and beautiful square fields of bright white cross-stitching. Read more on Vox
  2. Does Social Media Success Spell Business Success? – A robust social media presence can be a predictor of business success, but not always. Read more on BoF
  3. Prioritizing People at Affirm – BoF meets PayPal co-founder Max Levchin, now the founder and chief executive of Affirm, to hear about the culture behind his “mission-based” pay over time provider and how evolving payment options can be applied to the fashion industry. Read more on BoF
  4. Super-Influencer Chiara Ferragni Lands Win in “Chiara” Trademark Case – Chiara Ferragni is one of the most famous fashion bloggers-turned-influencers in the world. More than 16 million Instagram users look to her for style cues and stock up on her Chiara Ferragni Collection wares, which, when combined with the money that 31-year old Ferragni makes as a super-influencer, totaled €30 million in revenue last year. But in building up her brand, which consists of high-profile partnerships and her eponymous womenswear label, Ferragni hit a roadblock in 2015. She could not register her name, and has been embroiled in a behind-the-scenes battle ever since. Read more on TFL

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