Gucci: The Hottest Brand On The Planet

Gucci: The Hottest Brand On The Planet

Global fashion search platform, Lyst, released their quarterly report: The Lyst Index, which ranks fashion’s hottest brands, and biggest products.

Lyst’s Q4 Index data reveals that:


Once again comes out on top as the hottest brand on the planet. The label can thank the global high demand for Gucci’s Soho Disco bag, which was named the hottest women’s product of Q4.

From October to December 2018, six million plus shoppers searched for the follwing:

  • Gucci bag
  • Gucci belt
  • Gucci shoe

The index reveals that the two Gucci accessories in the hottest products list drove double the orders the other eight products on that list, combined.

2018 Q4 Lyst Index
Source: 2018 Q4 Lyst Index


Thanks to their signature down jacket, more specifically the Genius diffusion line, the brand was able to jump 12 spots on the list, claiming the fourth position. Moncler saw the biggest spike in both search and social engagement.


The brand landed in the 10th position on the list.

The Index reveals with the label under chief creative officer Riccardo Tisci, the revamped British brand is resonating with new customers.

Burberry has debuted new limited-edition monthly drops which are exclusively shoppable via Instagram and a Chinese messaging app called WeChat. This new initiative has allowed the brand to sell out merchandise in a matter of hours, allowing for a major boost sales in not only the UK, but Italy, and China as well.

Everyday Urban Hiker Essentials

These essentials have become high fashion allowing brands like North Face and Patagonia to rank amongst the world’s hottest men’s products worldwide this quarter.

2018 Q4 Lyst Index
Source: 2018 Q4 Lyst Index

The North Face Nuptse jacket has consistently remained one of the brand’s most popular products, alongside limited edition collaboration pieces.

Within the past two months alone, Patagonia experienced a 44% increase in searches for men’s fleeces, with the Patagonia Classic Retro-X™ fleece jacket being the biggest seller.

Sustainable Sneakers

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This quarter, brands like the French ethical sneaker, Veja, made it’s way to the Index for the first time with the Veja V10 sneakers.

After Meghan Markle was spotted in October 2018, wearing a pair of Veja’s sustainable trainers, online searches skyrocketed by 113% for the brand.

Allbirds also saw growth in search.

Footwear Reinvention

This category still remains the most powerful product category in the hottest products lists. Dr. Martens and Ugg made a comeback in fashion and made it’s way to the Index with the Dr. Martens Jadon boots and the Ugg Fluff Yeah slides. 

Overall, in the past six months, Ugg has experienced a 350% increase in search.

For more insight, check out the 2018 Q4 Lyst Index

Lyst analyses the online shopping behavior of more than 5 million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The report factors in rich social media metrics, taking into account brand follower growth and multi-platform mentions of products, brands and related keywords, plus sentiment analysis.

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