Unlike most industries, branding is crucial if you are in fashion. Why? That’s because, unlike most other industries, fashion is always changing.
That said, finding the right logo or branding element is critical. Good logos have worked wonders for well-established fashion brands like Dolce & Gabbana, Balenciaga, and Gucci.
Here are things that you should consider while marketing and branding your company:
Differentiating Your Brand
Finding a way to be different compared to others is the first step in choosing a logo for your fashion brand. Although your product and design may contribute more to your success, the type of logo you use will inevitably affect your brand. Products in fashion change with time, but a good brand always remains.
Finding a Focus for Your Logo
When it comes to your logo, it needs to set the tone and overall feel of your brand. That said, focus on what’s truly unique about your designs and your brand in general. Also, consider factors like what customers you are targeting. For example, are they wealthy men, teens, or maybe even small children? Factors like the type of material you use in your designs should also be considered.
Focusing on what makes you stand out compared to other fashion brands will play a significant role in making your logo. Always remember that your logo should instantly communicate who you are.
Choosing the Right Shapes and Colors
Shapes and colors are some of the most essential things to consider while designing a logo for your brand. Choosing the right shape and color will bring out the intended emotional reaction in people who view your logo. The color green mainly shows that a given company is natural or environmentally-focused, while the color purple tends to illustrate luxury. Companies in the conservation industry mostly use the color blue.
Shapes also trigger emotional reactions in people who see them. For example, if you are going for a masculine or powerful approach, then the triangle is the preferred shape to use while round shapes tend to best illustrate femininity and love. Check out rocketbadge.co.uk for a guaranteed quality badge and free designs for your fashion brand.
Having a Fashion Avatar
A fashion avatar is a visual representation of your ideal customer. Your avatar should represent the primary characteristics of your targeted customers. Their marital status, level of income, age, gender, and additional information like their hobbies and interests should also be included.
The information you get while developing your brand’s avatar will help you in locating your targeted customers and finding the best ways to market your products to them.
Finding Your Clients Online
You should use the information gathered while developing your brand’s avatar to market your products online. For example, if your ideal customers are teens, you should consider advertising your brand on sites like Instagram, TikTok, or Snapchat. Finding a website where your targeted customers are will be useful in marketing your fashion brand online.
Marketing and branding in the fashion industry may be challenging to many since fashion trends change now and then. You always need to be unique in your designs to stand out among other brands. Always keep your targeted customer in mind while designing and marketing your product. This will help your brand succeed in the long run.