The Season of the Teddy Coat

It seems that the teddy coat really made a comeback in the fall of 2018. You can spot them almost anywhere…the subway…all over the streets of New York and of course, on Instagram.

Celebrities like Kim Kardashian, Hailey Baldwin, and Rita Ora are just some of the many that have been spotted in the trend.

But how did the trend emerge?

It seems that in 2013, Carine Roitfeld “put her stamp of approval on it” when “she wore the coat straight off the Max Mara runway,” says Amanda Murray, a private stylist at Farfetch.

Murry believes trends really start to take place when European editors put their stamp of approval on looks. From there it “filters its way down to celebrities, then to the masses, which is clearly apparent now, with every brand pushing its iteration of the teddy bear coat.”

Influencers like Heather (@_thefab3), Charlotte (@thefashionguitar), and Arielle (@ariellecharnas) are heavy into the trend:



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