Daily Links: April 8, 2020

How Do You Sell Luxury in a Recession?
  1. Modeling Agencies Feeling the Pain, Developing Digital Solutions Modeling agencies are having their share of problems as they cope with the repercussions of the coronavirus pandemic. Like most industries, their challenges range from slow payments to layoffs to little or no work for their models. The situation also extends to makeup artists, hairstylists and photographers who, like models, are considered independent contractors. But agencies say they’re doing a lot more digitally to get their models work during this time, a trend that will likely continue as the world enters this new, abnormal normal. Read more on WWD
  2. How Do You Sell Luxury in a Recession? You Ditch the Logos “How do you sell luxury in a recession?” That is what Bloomberg asked back in 2009, reflecting on the Great Recession, the economic downturn that swept the globe beginning in the late 2000s and lasted for nearly a decade, with its official “ending” coming by most accounts in the early 2010s. “If you’re Gucci,” Bloomberg asserted, “you try to convince customers that a handbag isn’t just an accessory but an investment.” Read more on The Fashion Law
  3. The State of Fashion 2020: Coronavirus Update — It’s Time to Rewire the Fashion Industry Faced with a 27 to 30 percent contraction in global revenues, fashion is currently focused on crisis management and contingency planning, but eventually we must shift towards re-imagining our industry altogether. The Coronavirus Update to The State of Fashion 2020 outlines where we must focus once the dust settles. Download the full report here.
  4. Louis Vuitton Reopens French Production Sites to Make Masks As portions of French manufacturing gradually reboot from the coronavirus shutdown, Louis Vuitton has reopened 12 of its 16 leather goods production sites in the country with the aim of producing hundreds of thousands of masks for its staff and nearby retirement homes. Michael Burke, chairman and chief executive officer of Louis Vuitton, on Wednesday visited the Sainte-Florence workshop in the Vendée department in the west of France, whereas of Monday 115 out of 896 employees were back at work, including 22 producing masks. Read more on WWD

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