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Anonymous Retoucher Reveals How VS Models Are Altered


Let’s face it, we always knew that there was always SOME amount of retouching and Photoshop going on when it comes to Victoria Secret models.

While we know these models are absolutely gorgeous, don’t get me wrong… but no one hair with THAT much natural hair volume or boobs that are as high as the empire state building!


Refinery29 spoke to an anonymous retoucher, referred to as “Sarah,” who dishes about what really goes on behind closed Victoria’s Secret doors.

Note: Fashion Ambitions has not spoken with this person directly and Victoria’s Secret has declined to comment to Refinery29.

In the interview, Sarah tells R29 that we as consumers play a big part in what we see in advertisements and that IRL (in real life) women’s bodies do not look like that.

Here are the key takeaways from the interview:

It’s not just Victoria Secret who retouches.

First of all, don’t think it’s JUST Victoria Secret who is guilty of retouching. Plus-sized brands are also known to be guilty of the same as well.

This doesn’t just apply to catalogs and magazines, this also applies for Instagram.

“When you’re manipulating the light and the camera angle like that, that’s technically retouching, because you’re manipulating something to look as if it’s something it’s really, truly not in real life.”

Models use shaping pads under bathing suits and bras.

Apparently if you compare the bathing suit used in photoshoots to the ones sold in stores, they’re significantly heavier.

“They have all this s*** sewed into it.”

Models wear bras under bathing suits.

Models wear push-up bras under bathing suits.

And they even wear them under strapless suits as well.

And of course, the bras are then Photoshopped out while still leaving the push-up effect.

“When you’re wearing a strapless bikini, in no way, shape, or form [can] you have cleavage. It’s physically impossible with the way gravity works.”

Sarah also reveals that all the models typically have size A breasts.

Everyone wears hair extensions.

“I don’t think I ever was on a shoot with a model that had real hair.”

Retouchers sometimes ADD weight to models.

If you’ve ever questioned how a model can be so thin yet SO curvy all at the same time, it might be because retouchers have actually added some weight to them.

Retouchers are also known to make models butts more plump.

Victoria’s Secret tried curvier models.

“One time, during a swim season, they had these two girls come in that had abs and thick thighs and busts. But they didn’t sell anything and so they stopped using those girls.”



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