The pop-up will be located in SoHo Manhattan (120 Wooster Street, open daily from 11:30 a.m. to 8:30 p.m.) and will be used to launch a variety of new technologies to create a fully omnichannel shopping experience.
What does that mean?
Sherri Haymond, executive vice president, digital partnerships of Mastercard explains:
“Today’s consumer is seeking a seamlessly integrated experience across both the digital and physical environment. At the ‘Next Big Thing Concept Shop,’ we will showcase how retailers can do that by blending Internet of Things [IoT] devices, such as smart mirrors and windows, with Mastercard’s industry-leading security and analytics solutions, and Masterpass digital payment service to allow every consumer interaction to be unique.”
The concept shop will be open between Sept. 23 – Oct. 12 and will offer a range of items that will fall into three categories correlating to the magazine’s popular verticals:
And while touring the pop-up you can expect to see Neiman Marcus stylists who will be on-site to assist in any product selection.
Marie Claire editor in chief Anne Fulenwider says:
“With The Next Big Thing Concept Shop, Marie Claire, along with Mastercard, will bring to life revolutionary products, concept and technologies that we love, right from the pages of our October issue. Everything we feature will enable our customers to stay ahead of the curve, fuel creativity and keep feeling fit.”
The concept shop will incorporate Oak Labs smart mirrors which will be placed into dressing rooms to suggest accessories to complete outfits.
Last but definitely not least, Clarins will present its Sensor Mirror Pro — a virtual skin-care mirror by Memomi that will recommend new products while B8ta will facilitate in shoppable apparel, accessories and activewear amongst many other items.
And this entire partnership wouldn’t be complete without a cashless transaction experience. So in order to get that experience, you can download an app that is available on iOS app store and Google Play.
The app will also supply mobile checkout.
So how does this all tie into Marie Claire?
In Marie Claire’s October issue, there will be a six-page spread that showcase new items that aim to not only elevate readers’ quality of life but also their closets.